Jaco Oosthuizen



Co-Founder and Chief Product Officer of Yulife, a new innovative Insuretech startup. Our mission is to help our clients to become the best versions of themselves, physically, mentally and financially. We are an insurance company with heart and really care about the wellbeing of our clients. We are integrating insurance risk management, behavioural science, rewards and game mechanics and the latest technology into a highly engaging client experience, providing value to members on a day to day basis. We put the client (Yu) at the centre of everything that we do.

Previously, I was the CEO of Exponential Ventures, the external innovation unit of a large South African Insurance Company, MMI Holdings. We setup two VC funds for them, investing in financial wellness early and growth stage startups, we invested in StartupBootcamp Insuretech, assisted MMI Holdings to integrate startups into the incumbent to help solve business problems or assist the startups to get scale and we also developed new businesses.

Prior to that, I was the CEO of Multiply, the wellness and rewards programme of MMI Holdings, competing with the Vitality programme. Multiply has a lot of traction in South Africa and is now being rolled out in India. Multiply assisted MMI to change from a distribution centric (broker centric) to a client centric organisation.

I am a Fellow of the Institute of Actuaries, recently completed my Diploma in Strategy, Innovation and Globalisation at the SAID Business School (Oxford). My undergraduate majors were in Physics and Mathematics.

Cycling is my passion and overall general health and wellbeing. I believe that we need to live each day to our full potential and maximise the opportunities that we have.

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