Kris Hoet

Chief Innovation Officer


Kris Hoet is Co-Founder and Chief Innovation Officer of Happiness and Global Head of Innovation at FCB, leading initiatives worldwide. With experience at both client and agency sides of the table, he brings a unique perspective and understanding of the crossover of creativity and technology. 

With a passion for technology that came through his first experiences on the client side, Kris has helped marketers enable better connections with consumers, as evidenced by his work in building some of the first online cinema experiences in the late 90s for Kinepolis, and kickstarting some of Microsoft’s first influencer marketing activities in the early 2000s. 

Before joining Happiness, Kris was part of the management team at Duval Guillaume, the agency responsible for internationally renowned advertising classics, such as TNT’s “Push to Add Drama” & Carlsberg’s “Bikers.” The agency’s viral work made history, generating over 100 million views. During his time there, the agency became Digital Agency of the Year twice and was elected Agency of the Year for three consecutive years after that. 

Kris joined the creative connectivity agency Happiness as partner in 2015, which now has offices in Brussels, Belgium and Saigon during the same time the agency became part of the FCB network. The agency has been featured in Taschen’s Cannes Lions Game Changers book and has won numerous awards, including the Grand Prix at the Cannes Lions and eurobest. Their work is even featured in London’s V&A Museum.

Kris is a renowned speaker at international marketing conferences and has served on several award juries including Sharks and Cannes Lions. He was an Advocate of the TED Ads Worth Spreading program as well as curator of All Gunns Blazing, a selection of all the most innovative worldwide creative work of the famed Gunn Report. He also curated the ADCE Festival and will mentor at the Pi-School Creative Incubator programme across Europe.
Kris’s WARPED Newsletter, “a weekly dose of ideas, data, trends and other awesomeness”, has obtained many readers in the industry globally over the last 3 years.

Kris is also an avid mountain biker and a self-proclaimed “petrolhead” with a special love for vintage cars.

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